Comment to Appear on Google Discover and Generate Millions of Views?

Google Discover is a powerful visibility lever that can generate thousands of organic visits without the user having to perform an active search. Unlike traditional SEO, where one optimizes to respond to specific queries, Discover operates without explicit search intent. It’s the algorithm that pushes content to users based on their interests.

But then, how do you optimize an article so that it is selected and highlighted on Google Discover? This is precisely what we will see in this ultra-optimized guide.

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1. Understanding How Google Discover Works

What is Google Discover and how does it work?

Google Discover is a personalized content feed available on mobile through the Google app and the Chrome homepage on Android and iOS.

➡ Objective of Discover: Provide users with relevant, engaging, and recent content based on their online behaviors.

Factors for content selection:

• Browsing history and past searches
• Interaction with similar articles
• Interests defined in the Google app
• Content popularity and engagement
• User location and language

📌 What to remember: It is not enough to be well-ranked on Google Search; you must be engaging and relevant to appear on Discover.

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2. SEO Optimization Specific to Google Discover

📌 2.1. Engaging and Recent Content

Google Discover favors recent and high-value articles.

📢 Expert tips:

• Produce updated and relevant content for your target audience.
• Highlight trends, news, or in-depth analyses.
• Integrate verifiable facts and data to strengthen the authority of your article.
• Offer “evergreen” content that remains relevant over the long term.

📌 2.2. Catchy and Clickable Titles (Without Being Clickbait 🚨)

💡 Google Discover favors engaging titles that spark curiosity.

✅ Best practices:

• Use numbers: “10 powerful strategies to explode on Google Discover”.
• Ask an intriguing question: “Why do some sites explode on Discover and not yours?”.
• Add an element of urgency: “Stop making this mistake that blocks you on Google Discover”.
• Test title variants by analyzing the CTR in Google Search Console.

⚠ What to avoid:

• Pure clickbait that disappoints the user → penalized by Google.
• Generic titles without added value (“How to succeed on Discover?” too vague).

📌 2.3. Impactful Images and Videos (Major Criteria for Discover)

📸 Images and videos are crucial on Discover: a good visual increases the click-through rate and favors appearance on the front page.

✅ Best practices:

• Use high-resolution images (minimum 1200px).
• Avoid overly generic images or those from classic image banks.
• Add strong contrast and slight overexposure to attract the eye.
• Prefer photos with emotional or narrative context.
• Integrate videos (Google increasingly favors video content in Discover).

📌 Pro Tip: Enable the “max-image-preview:large“ setting in the metadata to improve the visibility of your images on Discover.

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3. Key Technical Factors to Rank on Google Discover

📌 3.1. An Ultra-Fast and Mobile-First Site 📱

Google Discover is 100% mobile. If your site is slow or poorly optimized for mobile, your bounce rate skyrockets and Google penalizes you.

✅ Mobile-Friendly Checklist:

✔️ Page Speed: Aim for a score above 90 on Google PageSpeed Insights.
✔️ Loading time: Less than 2.5 seconds.
✔️ Optimized Core Web Vitals (LCP, FID, CLS).
✔️ AMP format recommended but not mandatory.
✔️ Use a CDN (Cloudflare) to optimize speed.

📌 3.2. The Importance of User Experience (UX)

Google evaluates user engagement through several metrics:

• Click-through rate (CTR) on Discover.
• Time spent on the page.
• Bounce rate (avoid pages where the user leaves immediately).
• Interaction with content (comments, shares, internal clicks).

➡ UX Strategies to Apply:

✔️ Text spacing (short paragraphs, clear H2/H3, bullet lists).
✔️ Highlight key information with bold and boxes.
✔️ Engaging CTAs to encourage interaction.

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4. Engagement and Virality: The Key to Success on Discover

✅ How to boost engagement?

• Encourage sharing the article on social media.
• Integrate an active comments section.
• Create emotional and inspiring content (storytelling, anecdotes).
• Add a personal touch to create a connection with your audience.
• Use push notifications (OneSignal) to encourage visitors to return.

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5. Continuous Analysis and Optimization

🛠 Google Search Console is your best ally for tracking your performance on Discover.

➡ Accessing Discover data:

📌 Go to Google Search Console > Performance > Discover.
📌 Analyze your impressions, CTR, and engagement.
📌 Test different article formats and title types to see what works best.

💡 Pro Tip: Look at the articles that generated the most traffic on Discover and replicate the success recipe.

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6. Bonus: Advanced Techniques to Maximize Your Impact

• Publish at least one article per day: Google favors freshness in content.
• Implement a CMP (SirData): Compliance with GDPR enhances your credibility.
• Have identified authors: Google prefers content written by recognized experts.
• Test different content formats: Infographics, practical guides, short videos.

🚀 Adopt These Strategies and Dominate Google Discover!

Google Discover is a secret weapon to explode your organic traffic without solely relying on traditional SEO.

👉 Recap of key points:
✅ Publish recent and engaging content.
✅ Write optimized titles (numbers, questions, promises).
✅ Add striking images (1200px, high quality, strong contrast).
✅ Optimize speed and mobile UX.
✅ Measure your performance and continuously adjust your strategy.

🚀 Need to Go Further? Become a Google Discover Expert?

Do you want to master Google Discover and explode your organic traffic through a proven advanced strategy? 💡

👉 Discover this complete training on Google Discover! Learn the best techniques, mistakes to avoid, and winning strategies to dominate the algorithm and have your content appear at the top of the Discover feed.

🎓 Immediate access to the training here:
🔗 Google Discover Training – Learnyclub

✅ What you will learn:
✔️ How to optimize your content for Google Discover 📲
✔️ Strategies to maximize your click-through and engagement rates 📊
✔️ Advanced techniques to boost your visibility 🚀

🔥 Get ahead now and take your site off with Google Discover! 🚀

🔥 Are you ready to optimize your site for Google Discover? Share your experiences and ask your questions in the comments!