The Travel Writer’s Dilemma: Keep Secrets or Share Them?

Jules Nova

The Travel Writer’s Dilemma

As a travel writer, I’ve often found myself at a crossroads between sharing hidden gems with my readers and keeping them secret, preserving their authenticity and charm. Every time I write about a lesser-known spot, I wonder if I’m doing the place justice—or if I’m inadvertently turning it into just another crowded tourist trap. It’s a dilemma that’s become more pronounced in today’s hyper-connected world, where social media and word-of-mouth can make or break the character of a destination. The excitement of revealing something special often clashes with the fear of ruining its appeal.

I’ve had the pleasure of traveling to places that many people have never heard of, but once they’re “discovered,” they quickly lose that special appeal. Take, for example, a quaint café in Paris that was once tucked away on a quiet street. After writing about it, I watched the lines grow, the prices climb, and the atmosphere shift from cozy to crowded. It’s a reminder that hidden treasures are often most precious when they remain hidden.

The Conflict: Growth vs. Preservation

The desire to share travel secrets is natural. I’ve written about places I’ve loved for years—places that felt like my personal sanctuary. But as soon as those places are featured in popular publications or Instagram posts, they become accessible to the masses. This shift has a real impact on the local community, as they must balance the benefits of increased tourism with the strain it places on resources and the environment.

I remember visiting a remote village in Mexico several years ago. The small town was untouched, and the locals were happy to show visitors around, but there was still a sense of exclusivity to it. A few months later, the same village was all over travel blogs, and the charm was lost. What was once a peaceful getaway was now a bustling, overly commercialized spot. That experience stuck with me—what had been a peaceful destination had been altered forever by my decision to share it.

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In today’s overtouristed world, should a professional traveler broadcast his discoveries or hide them away? (Simon Bailly/The New York Times) – FOR EDITORIAL USE ONLY WITH NYT STORY TRAVEL SECRETS BY PICO IYER FOR JUNE 17, 2025. ALL OTHER USE PROHIBITED. –

The Unspoken Price of Popularity

Sometimes, I wonder whether the benefits of sharing my experiences with others outweigh the loss of serenity in a place. While tourism brings economic growth to many areas, it also can erode the very qualities that made a destination unique. I’ve seen this firsthand in cities like Kyoto, where locals express mixed feelings about tourists flocking to previously quiet spots. On one hand, it’s good for business, but on the other, it changes the fabric of the community.

Interestingly, in some places, this influx of tourists can be a double-edged sword. Local economies rely on it, but there’s often a pushback from residents who cherish the old ways. In Japan, for instance, many locals are torn between welcoming tourists who bring in revenue and preserving the calm, traditional charm that made their hometowns special.

The Joy of Secret Spots—For Now

In my own travels, I’ve come to appreciate the beauty of places that remain under the radar. I’ve visited spots in Ethiopia, Oman, and even parts of Pittsburgh that have offered profound joy, largely untouched by the hands of mass tourism. These locations have provided me with memories that feel more personal, more intimate. It’s not about being selfish or secretive, but rather preserving the quiet joy of discovering a place on your own.

But there’s a fine balance between sharing the joy of discovery and respecting the quiet beauty of a place. And it’s not always easy to navigate. When I wrote about a secluded inn in California, the reactions were mixed. Some readers recognized the place and smiled, knowing the exact spot. Others took it as a challenge to find a similar experience. The most profound reward, however, is knowing that there are still places out there where the only people who know them are those who have taken the time to explore and appreciate them quietly.

FOR EDITORIAL USE ONLY WITH NYT STORY TRAVEL SECRETS BY PICO IYER FOR JUNE 17, 2025
In today’s overtouristed world, should a professional traveler broadcast his discoveries or hide them away? (Simon Bailly/The New York Times) – FOR EDITORIAL USE ONLY WITH NYT STORY TRAVEL SECRETS BY PICO IYER FOR JUNE 17, 2025. ALL OTHER USE PROHIBITED. –

Conclusion: The Pleasures of Sharing, and the Joys of Discovery

Ultimately, the joy of travel is about more than just discovering new places—it’s about how we experience and connect with them. Whether we choose to share these spots with others or keep them close to our hearts, the act of traveling is an intimate experience that brings growth and self-discovery. So, while it’s tempting to share your favorite places with the world, sometimes the most fulfilling adventures are the ones you keep to yourself—preserving their magic for the lucky few who stumble upon them.

As a travel writer, I’ve learned to embrace both sides of this dilemma: the thrill of discovery and the responsibility of sharing. But at the end of the day, it’s about creating memories, and those are personal treasures that no one can take away.