🛑 Do you want to believe in your heroes? Steve Riabov does too. Until his idol Elon Musk gets embroiled in controversy. Inspired by the tech genius, this entrepreneur had bet everything on a name: Musk Construction. But today, he is changing everything. New name, new vision. And a strong message: it is time to follow one’s own values.
🇺🇦 From Ukraine to California: the true story of a go-getter
Steve Riabov was not born into the comfort of Silicon Valley. He fled the war in Ukraine to start anew in the United States. Without a network. Without money. But with an idea: to build a company in the image of his idol. Elon Musk. The man who wants to change the world.
🔧 He launches Musk Construction. Without experience in construction, but with audacity as his only compass. Quickly, the business takes off. Renovations, constructions, seven-figure growth. The American dream. Until the dream starts to crack.
đź’Ą When the idol becomes a source of discomfort
Then Musk speaks. Too much. And especially badly. Political slip-ups, dubious remarks about Ukraine and its president, ambivalent support for controversial figures… Riabov starts to doubt. And so do his clients.
❌ One by one, the contracts fall through.
âť— Employees no longer want to work under the name Musk.
⚠️ The company’s reputation takes a hit.
“This name, which I admired so much, became a burden.” – Steve Riabov
🔄 A radical decision: Musk becomes RISE
In the face of the storm, Riabov makes a strong decision: to change the name of his company. Goodbye Musk Construction. Welcome RISE Construction.
đź’ˇ Why RISE?
Because it is a symbol of rebirth. Of personal values. Of solidarity. Of dignity. It is no longer a brand inspired by a man… but by a collective.
👉 The change, voted on with his teams, represents much more than a logo or a facade: it is a declaration of independence.
⚙️ What the rebranding has concretely changed
| 💼 Change | ✅ Advantages | ⚠️ Challenges |
|---|---|---|
| New name | Aligned with his values | Client reassurance necessary |
| New visual identity | Fresh and modern image | Marketing investment |
| Internal & external campaign | Motivated and engaged team | Repositioning time |
🤖 The Musk effect: too big to ignore
Elon Musk is no longer just an entrepreneur. He is a phenomenon. And sometimes, a problem. Riabov is not the only one distancing himself. In the shadow of the billionaire, many entrepreneurs are rethinking their approach.
- Clients hesitant to associate with Musk-branded companies
- Collaborators divided on his public opinions
- Corporate values being questioned
Even names like Neuralink or SolarCity are causing internal debates in tech companies today.
🚀 The post-Musk era: a new vision, an aligned future
RISE Construction no longer just wants to “succeed”. The company wants to build differently:
🌱 Eco-responsible innovation: sustainable projects, green energy
🤝 Social commitment: inclusive hiring, local involvement
🏗️ Expanded services: energy audits, ethical consulting
“My name no longer refers to a man, but to a shared hope.”
🌟 And you, what do you represent with your name?
The real question behind this story is this one. What do you want your business to be associated with? Success is good. But respect, awareness, consistency? That is what makes the difference today.
A page turns. Another is being written. And it is called RISE.
Hello, my name is Manon, I’m 40 years old and I’m a journalist specializing in current affairs. Passionate about news and investigative reporting, I strive to cover a wide range of topics with rigor and integrity. My goal is to provide insightful analysis and contribute to an informed public debate.
