29 months. 874 days. And a debt of over 40 billion.
That’s the time it took Elon Musk to transform Twitter into X… and start to see the first fruits of his bold gamble.
🔥 Spoiler: the valuation is back. But at what price?
🚨 An acquisition that shook the tech world
Remember: October 2022, Elon Musk buys Twitter for 41.8 billion euros. A XXL operation, carried out with enigmatic tweets and radical decisions.
Then everything falls into place:
- 👋 80% of the workforce laid off
- 🔄 Complete overhaul of the business model
- 🧱 Transition to X, the dreamed “super-app”
At the time, many predicted a crash. Today? The platform is regaining its purchase value.
📈 The long-awaited victory
Yes, X is worth 41.8 billion again. A breath of fresh air for Musk, after months of financial turbulence.
Thanks to a strategic agreement between investors, the platform is regaining credibility. A symbolic valuation, but one that changes everything.
💸 The debt remains a burden
There’s still a major problem: 1 billion euros of debt to repay. Musk now seeks to raise 1.85 billion to secure the future of X.
But who will invest in such a polarizing company? Musk is taking a big risk.
🔧 Restructuring, cost-cutting, innovation
To steer the ship, Musk has drastically reduced costs:
- 📉 Less salaries, fewer offices
- 🔄 Repositioning X as a multifunctional tool (payments, videos, AI, etc.)
- 🚀 Connections with his other projects: Starlink, Neuralink, Tesla…
But is all of this enough to attract users?
🤳 Users, the real challenge
X has become a permanent debating ground. Some hail a regained freedom, others flee the changes.
The real mission today? Rebuild a loyal and engaged community, in an ultra-competitive ecosystem (Meta, Threads, TikTok…).
📊 Can Musk still win the social media game?
He has the means. But he will need to:
- 🛠️ Features that attract creators
- 💬 Clearer moderation
- 🌍 An inclusive vision, not just tech-savvy
The bet is far from won, but the game is back on.
Do you believe in the resurrection of X?
Swipe. Comment. Share. And above all: stay curious. The story of Elon Musk… is just beginning.
Hello, my name is Manon, I’m 40 years old and I’m a journalist specializing in current affairs. Passionate about news and investigative reporting, I strive to cover a wide range of topics with rigor and integrity. My goal is to provide insightful analysis and contribute to an informed public debate.
