Imagine yourself parked in your Tesla, milkshake in hand, watching a classic Hollywood film on a giant LED screen… While your car is charging. No, you are not dreaming. Elon Musk is indeed turning this vintage fantasy into reality. But amid nostalgia, grilled burgers, and XXL ambition, one burning question arises: will the founder of Tesla be able to withstand the criticism from a sector he does not yet master?
A retro-futuristic diner in the heart of Los Angeles
The project is already very concrete. On the famous Santa Monica Boulevard, just steps from Route 66, an old restaurant has been completely transformed to give birth to the Tesla Diner & Drive-In. This hybrid place will offer:
- Outdoor screenings on two 15-meter LED screens
- More than 75 Tesla supercharging stations
- An American menu revisiting the classics: burgers, fries, milkshakes
- A 100% 1950s-inspired atmosphere with roller-skating waiters and vintage neon lights
The experience aims to be total, mixing technology, nostalgia, and culinary pleasure. A bit like if Back to the Future met an eco-conscious Fast Food.
Eric Greenspan in the kitchen: a culinary promise of weight
If Musk is not a chef, he knows how to surround himself with talent. At the helm of the kitchen is Eric Greenspan, an essential figure in Californian gastronomy. Featured in several culinary shows, he is known for his creative mix of tradition and modernity.
He promises a simple yet high-quality cuisine, with local products, and a hint of “Musk” flair. So it is not just a burger you will come to savor, but a true culinary performance.
A project that is already dividing opinions
But be careful, this project does not have unanimous support. For several months, Tesla has been at the heart of controversies:
- Drastic reduction in personnel
- Stock market crash following Musk’s erratic choices
- Protests in front of dealerships
- Social media ablaze against certain controversial statements
In this context, opening a restaurant might seem disconnected to some. And above all, a new ground where criticisms could be fierce.
Will Musk be able to face the starkest truth of the restaurant world: the Yelp rating of 2 stars?
Customer experience at the center of the project
To stand out, the Tesla Diner does not rely solely on its “Instagrammable” aspect. The customer experience seems to be at the heart of the initiative:
- Intuitive ordering from the Tesla dashboard
- Delivery to the car
- Personalized playlist according to the driver’s musical preferences
- Ultra-fast service to match charging times
A model where tech and food fuse, mirroring Musk’s transversal vision.
An image strategy… or redemption?
Behind this project, some see an attempt to restore Elon Musk’s image. Accused of authoritarianism, strategic inconsistencies, and media slip-ups, he would be seeking, through a pop-culture and accessible experience, to reconcile the public with his brand.
But can a questionable tweet really be forgotten with a good crispy fry?
Critics waiting to pounce
The culinary critics of Los Angeles are already lurking. In a city where a new trendy restaurant opens every week, being Elon Musk will not be enough. There will need to be taste, consistency, innovation… and a great capacity for listening.
Because yes, the restaurant business is a profession of humility, where every customer becomes a potential critic.
And you, will you go test it?
Will you be one of those who take the wheel heading to Santa Monica to test this UFO of a place? Or one of those who prefer to wait for the first reviews?
Tell us in the comments ⬇️ and share this article ☝️ with a Tesla fan or burger lover!
Céline, a passionate blogger about news and travel, I decode the trends that make the world buzz. Whether it’s exploring hidden corners of the planet or analyzing the hottest topics in the news, I share my discoveries here with a curious and authentic perspective. Join me to travel through words and ideas!
