For many frequent flyers, airline loyalty programs were once an easy way to rack up rewards and earn perks for traveling. But as programs evolve, some may wonder if they still offer the same value. Here’s a closer look at what’s changing and whether it’s still worth sticking with your airline’s loyalty program.
The Shift in Airline Loyalty Programs
Recently, British Airways (BA) made waves with the overhaul of its frequent flyer scheme, much to the dismay of many long-time loyal customers. The airline’s decision to change how points are awarded—by basing it on money spent rather than miles flown—has led to mixed reactions. The shift is part of a broader trend in the airline industry, as carriers rethink how they deliver value through loyalty programs.
The new BA structure requires passengers to spend more to reach elite status, meaning what used to be an attainable reward system for many is now more exclusive. For instance, to reach even the basic Bronze status, you’d need to spend a minimum of £3,500, up from a far lower amount in previous years.
This change isn’t isolated—many airlines, including Iberia, Qantas, and Lufthansa, are restructuring their programs to better fit post-pandemic financial realities.
The Real Value of Airline Loyalty Programs
At first glance, frequent flyer programs can seem like a sweet deal. After all, who doesn’t want access to perks like priority boarding, extra luggage allowance, and access to airport lounges? But as John Stephenson, managing director of YTC business travel specialists points out, many airlines are “doubling down on loyalty as a revenue stream” instead of making it easier for customers to gain elite status. As a result, they’re increasingly targeting higher-spending customers while reducing benefits for the occasional traveler.
Despite these changes, airline loyalty programs are still valuable—especially for those who frequently fly. They provide access to more personalized experiences, better customer service, and, of course, the opportunity to earn rewards like free flights, upgrades, and other perks. But for those who only travel a few times a year, it might not be worth the effort.
The Pros and Cons of Switching Programs
As loyalty programs become less accessible, some travelers are considering switching loyalty schemes. However, doing so isn’t always as easy as it sounds. Many airlines require you to fly with them multiple times a year to maintain elite status. Plus, switching to a different airline might not improve your travel options. If the new airline doesn’t fly to your destinations or doesn’t offer the same route network, it could be a major hassle.
Another challenge is redeeming points. If you’re dealing with an airline that has limited award availability, particularly for the destinations you want, spending your hard-earned points can become more of a headache than a benefit.
On the other hand, credit cards linked to airline rewards programs can provide more opportunities to earn miles. For instance, in the UK, signing up for an American Express Platinum card can earn you 80,000 points just by meeting the minimum spend requirements. That’s a substantial bonus that could help you reach your travel goals much faster than by just relying on flights.
How to Make the Most of Airline Loyalty Points
If you’re already enrolled in a loyalty program, maximizing your points can help get the most value. While reward flights are the most common redemption, you can often get more value by choosing upgrades—especially for long-haul international flights. For instance, business class tickets, which can be many times more expensive than economy, may cost a fraction of the points when redeemed through your loyalty program.
Flexibility is another key. Booking flights early or during off-peak times increases your chances of getting the most out of your points. If you’re willing to plan ahead, the benefits can be significant.
The Bottom Line: Are Airline Loyalty Programs Worth It?
Despite the changes to airline loyalty programs, there are still plenty of reasons to stick with one, especially if you travel often. The key is to understand your needs, know the airline’s rules, and be strategic about how you earn and redeem points. If you’re just starting out with a program, don’t be afraid to ask questions and get familiar with the perks available to you. Loyalty programs might not be as easy to navigate as they once were, but with the right knowledge, they can still provide valuable benefits that make your travels smoother and more rewarding.
Ultimately, loyalty programs are about more than just the rewards—they are a relationship between you and the airline. So, whether you choose to stick with your current program or explore new options, make sure it aligns with your travel habits and goals.
I’m Jules, passionate about current events and travel. Curious about the world, I explore trends, analyze events, and share my discoveries. Through my insights and stories, I take you across the globe to fuel your curiosity and thirst for adventure.
